We dig deep into what makes you one-of-one,
then give you the strategic roadmap to build your empire in dance music.
We dig deep into what makes you one-of-one,
then give you the strategic roadmap to build your empire in dance music.
We’ve Been in the Trenches
for Over a Decade
With over 10 years of experience in music, journalism, and marketing, we’ve successfully launched multiple brands from the ground up. Plus, we’ve been deeply rooted in dance music culture for decades. We understand this industry from the inside out.
We Go Way Deeper
Than Colors and “Vibes”
Our rigorous interview-based process connects dots across your entire world to build your brand – not just your music or products. We create strategic depth that gives you the confidence to stop spinning your wheels and start crushing your goals.
We Use Data,
Not Gimmicks
We analyze what actually works and why it works, then build strategies around real performance – never asking you to do anything outside your brand just to chase trends or trick algorithms.
We’ve Been in the Trenches
for Over a Decade
With over 10 years of experience in music, journalism, and marketing, we’ve successfully launched multiple brands from the ground up. Plus, we’ve been deeply rooted in dance music culture for decades. We understand this industry from the inside out.
We Go Way Deeper
Than Colors and “Vibes”
Our rigorous interview-based process connects dots across your entire world to build your brand – not just your music or products. We create strategic depth that gives you the confidence to stop spinning your wheels and start crushing your goals.
We Use Data,
Not Gimmicks
We analyze what actually works and why it works, then build strategies around real performance – never asking you to do anything outside your brand just to chase trends or trick algorithms.
Previous Clients
We work with music businesses, entrepreneurs, and artists who want to be outliers.
Previous Clients
We work with music businesses, entrepreneurs, and artists who want to be outliers.
Services
FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING. FOUNDATIONAL BRAND STRATEGY. EVOLUTION BRANDING. SOCIAL STRATEGY. VISUAL IDENTITY. CONTENT CREATION. SOCIAL MEDIA MANAGEMENT. VIDEO EDITING. GRAPHIC DESIGN. VIDEO SCRIPTWRITING.
Kind Words
Outlier Labs completely changed my relationship with social media. They took something that was so draining and turned it into something that I felt like I could thrive in. Their in-depth analysis left me with content briefs that were so on brand they felt like I had written them myself, just with way better execution and purpose. These women are essential for a professional artists team.
Outlier Labs is that rare marketing agency that understands the inner workings of the industry through years of experience, yet has not lost the enthusiasm for the music and artists it shares with all fans of the dance genre. So many industry experts forget why they got into this business in the first place, and it can impact how a campaign is created and implemented. The fans are the ones who ultimately decide which songs become anthems, and which DJs headline the biggest festivals. Maintaining a connection with the passion of the fans is an essential asset for the next generation of marketing specialists, and Outlier Labs has proven over several campaigns to be at the forefront of this specialized group.
From our first conversation, it was obvious Olivia knows this space inside and out. She took our scattered ideas and turned them into a solid marketing strategy that she executed flawlessly. Everything she delivered went above and beyond what we asked for, her communication is always on point, and it felt like having her as part of our team.